创意&设计服务商: THEQ
品类：沐浴露
创意总监：Quentin大菠萝
品牌监制：Quentin大菠萝/Jerry
服务内容：logo设计/VI设计/包装设计/器型设计
上线时间：2023
东方感香氛沐浴露，以木养肤，主打木质调香味的沐浴品牌。在创意概念的阶段我们希望打造出一个纯净、质朴同时又具有亲肤感的产品与品牌调性。logo字体设计方面选用以宋体字型为基础，以凸显中式的优雅大方与从容。
跟以往不同的是，这个项目我们先对产品瓶身进行了设计打磨，希望能够体现出一个柔美的同时又不会过于女性化的瓶身曲线；另外每个产品都会配上一块刻有木纹纹样&不同的香味颜色，由榉木制成的小木牌，灵感来自于洗浴文化中的手牌；同时也基于器型与香味为主要灵感延展了图形、辅助色等一系列品牌元素。
包装设计中采用了一些固定的方式风格来处理画面，也希望透过这种朦胧、渐变的视觉语言体现出气味与香味在空气中弥散四溢的感觉，更好的表达产品所传递出来的“东方感香氛沐浴品牌“的品牌定位。
Oriental Fragrance Shower Gel is a bathing brand that uses wood to nourish the skin and emphasizes the fragrance of wood. In the creative concept stage, we hope to create a pure, simple yet skin friendly product and brand tone. The logo font design is based on the Song typeface to highlight the elegance, generosity, and composure of Chinese style.
Unlike before, in this project, we first designed and polished the product bottle body, hoping to reflect a soft and not overly feminine curve of the bottle body; In addition, each product will be accompanied by a small wooden plaque carved with wood grain patterns and different fragrance colors, made of beech wood, inspired by hand plaques in bathing culture; At the same time, a series of brand elements such as graphics and auxiliary colors were also extended based on the main inspiration of shape and aroma.
In the packaging design, some fixed styles are used to handle the image, and it is hoped that through this hazy and gradual visual language, the fragrance and fragrance can be reflected in the air, better expressing the brand positioning of the "Oriental fragrance bath brand" conveyed by the product.
